Saiehello to the beauty brand that champions no-make up make up – think glowy foundations, miraculously melty blushes, tints that are totally undetectable and lip oils that deliver true bounce.  Backed by beauty experts, industry secrets and made with beauty fans for beauty fans, Saie has changed the make up landscape with its collection of high-performing, featherlight formulas. 

Prioritising safe and potent, natural ingredients mixed with cutting-edge scientific innovations, Saie (that’s pronounced say, btw) was born out of founder Lacey Crowell’s desire to create a beauty hub that listened to its consumers. Built on the ethos — you Saie it, we create it — the brand prides itself on creating formulas the consumers really want. So, whether you’re a forever fan or new to the brand, let us get you (re:) acquainted. Discover the latest and greatest here, available exclusively at Cult Beauty.

THE VIRAL VANITY CASE

More than just a makeup bag, the viral Mini Vanity Case from Saie returns in a limited-edition rich red. Stashed with an all-star selection of Saie’s crème de la crème, the zipped vintage-esque case reveals a beauty wardrobe perfectly pitched to fresh-faced radiance — and it’s entirely exclusive to Cult Beauty and Saie.

Akin to a mini treasure chest, it's carefully curated with Saie’s certified gold, including two mini iterations of the iconic Super Glowy Gel — ‘Sunglow’ and ‘Warmglow’ — for a light-scattering, unmistakably Saie glow. For a just-pinched flush, the Dew Blush in 'Chilly' lends cheeks a romantic dusty rose, set with a fine veil of the SuperSuede Blush in 'Grazie'. Always a winner, the deeply hydrating Glossybounce Lip Oil arrives in two equally luscious shades, ‘Kiss’ and ‘Remix’ for a high-shine kiss of colour, framed with the Lip Liner 101 in bestselling shade ‘Twist’. Completing the roster is the Mascara 101, offering rich definition, lift and fluttery lashes, alongside the Fluffy Brush for sculpted precision.

Rina Teslica

Writer and expert

Rina is Cult Beauty’s Midweight SEO Copywriter and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or a fantasy romance novel, with an *extra* hot cappuccino in hand.