ABOUT NOUR
NOUR is a UAE-born editorial beauty e-tail platform revolutionising the way you discover and shop beauty online. Founded by former Vogue India Beauty Director Nidhi Sharma, NOUR combines best-in-class editorial content with carefully curated product selections to create an immersive shopping experience unlike any other.
We believe beauty shopping should be more than just a transaction—it should be a journey of discovery. With our innovative platform, you can "buy everything you see and shop everything you watch," bridging the gap between inspiration and purchase. Our growing collection features over 70+ premium brands across skincare, makeup, haircare, and fragrances, from cutting-edge K-beauty frontrunners to globally renowned luxury brands.
What sets us apart is our commitment to meaningful content and authentic guidance. Through engaging editorials, expert reviews, and in-depth brand stories, we help you make informed decisions about your beauty routine. Whether you're exploring award-winning innovations from NuFace and The Light Salon, discovering K-beauty gems from COSRX and Beauty of Joseon, or indulging in cult favourites like Miller Harris and Sachajuan, NOUR is your trusted companion in beauty discovery.
Connect With Us
Join our beauty community and stay updated on the latest launches, trends, and exclusive content. Follow us on Instagram, TikTok, and Facebook for daily inspiration and beauty discoveries.
Partner With Us
For brand partnerships, collaborations, or to join our curated selection of beauty brands, please contact us at hello@nour-beauty.com. We're always excited to connect with innovative brands that share our vision for authentic beauty discovery.
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